About Us
Welcome to The MacAfee Group
Our Why
The MacAfee Group exists to help organizations lead with
clarity, confidence, and purpose—especially when the stakes are high.
After more than two decades working at the intersection of communications, strategy, and public affairs, we saw an opportunity to do things differently. To create a consultancy built on collaboration, not ego. One that doesn’t hand over templated plans but works with you to uncover the right path forward.
What We Believe
We bring our full selves to the work—no pretense, no posturing. What you see is what
you get. We believe authenticity builds trust, and trust builds momentum.
Trust isn’t given—it’s earned. We show up prepared, follow through on what we say,
and bring clarity to complex challenges. We work hard to be the kind of partner
people can count on.
Every organization has its own story, its own culture, and its own way of working. We
listen first, meet people where they are, and treat every voice at the table with respect.
We don’t tell you what you want to hear—we tell you what you need to hear. With
honesty, care, and your best interests at heart, we offer perspective that helps you
move forward with clarity and confidence.
This work isn’t about us. It’s about helping you succeed. We stay behind the scenes,
work collaboratively, and measure success by the impact we help you achieve.
Tyler MacAfee
Founder and Principal Consultant
Tyler MacAfee has spent his career helping organizations connect with their audiences, navigate complex challenges, and communicate in ways that build trust.
Before launching The MacAfee Group, he held senior leadership roles in
communications, government relations, strategy, and stakeholder engagement—
most recently as Vice President at the Winnipeg Airport, where he helped secure major public funding, led responses to high-stakes issues, and built
strong partnerships across government, industry, and community.
Tyler also led the Government and Community Engagement Office at the
University of Manitoba, where the team’s advocacy and relationship-building efforts resulted in landmark infrastructure investments and public policy wins.
Over more than two decades, Tyler has worked closely with executives, boards, and frontline teams across sectors. He’s guided organizations through crises, facilitated long-term planning, and helped leaders communicate with clarity during moments of change.
Clients value his ability to bring structure to uncertainty, create space for honest
conversation, and turn insight into action. He’s a trusted partner known for being
calm under pressure, collaborative in his approach, and deeply committed to
helping others lead with purpose.
What It Means for You
The MacAfee Group is built on more than two decades of senior leadership
experience—but it’s not the titles that matter. It’s the perspective, judgment, and
practical insight that come from doing the work at the highest levels and helping
others do it well, too.
Here’s what this means for you:
01.
Clarity Under Pressure
At Winnipeg Airports Authority, Tyler led crisis communications for one of the province’s most visible organizations. From national media scrutiny to operational emergencies, he helped the team respond with calm, clarity, and confidence—skills he now brings to every high-stakes moment.
02.
Whole Organization Lens
With experience across departments and sectors, Tyler connects strategy, operations, and reputation. Whether planning a campaign, launching an initiative, or navigating change, he helps align your team so your message matches your mission—ensuring clarity from the boardroom to the front line.
03.
Credibility That Opens Doors
At the University of Manitoba, Tyler helped secure government funding by building relationships, aligning advocacy with priorities, and translating impact into language decision-makers understood. That experience now helps clients build trust with funders, partners, and the public, strengthening influence where it matters most.
04.
A Collaborative, Grounded Approach
Practical and approachable, Tyler brings structure and momentum—but never a rigid playbook. His style is facilitative, focused on drawing out the best ideas and creating space for open dialogue. From executive teams to frontline staff, he helps people feel heard, aligned, and ready to move forward together.
05.
A Focus on What Is Essential
Tyler has worked with leaders under pressure and knows how easy it is to lose focus. His approach helps organizations cut through noise, clarify what matters, and move forward with confidence. By centering strategy on essentials, he ensures progress feels steady, achievable, and aligned with long-term goals.
